Located in the West End of Boston in the 02114 zip code, Charles River Park is comprised of 4 condominium buildings and 4 apartment buildings aggregating approximately 2,000 condominiums and apartments. New residential construction in The Park will increase that number by 310 rental units to 2,310 total residences by the end of 2007.

In 2006, CRPBoston.com received over 1,400,000 visits. It maintained the top 5 positions on Google and other major search engines from 2003 through 2006 on its own merit. There is not doubt that its new, improved design will again rise to the top search engine positions because there is no other site providing such area-specific worthwhile informatin to consumers that are interested in housing in the West End.

CRPBoston.com is a content rich community website.

back to top

Regular visitors to the site include:

• Residents of the condo and apartment buildings
• New incoming medical staff looking for housing in close proximity to Massachusetts General Hospital, Massachusetts Eye & Ear Infirmary, Spaulding Rehabilitation Center and Shriner’s Burns facilities (3 minute walk to each)
• Out-of-area consumers seeking temporary housing within close proximity to the above facilities
• New hires and young professionals working in the financial district seeking housing in close proximity to Boston’s Financial district (8 minute walk)
• Empty nesters because of Charles River Park’s value proposition and its proximity to the above mentioned medical facilities
• First time home buyers
• Local and national real estate brokers & agents needing to keep abreast of rental and for sale inventory in Charles River Park
• Consumers and Realtors that need floor plans of any unit in Charles River Park

The resident profile of Charles River Park currently is approximately:

• 1/3 professional between 28 and 35 years of age
• 1/3 professionals between 35 and 45
• 1/3 senior citizens
• College educated
• Average household income in excess of $70,000 (Note: The 310 new apartments are expected to bring a higher average household income to the neighborhood as typical rents for 2 bedroom apartments will start in the high $3,000’s per month)

Charles River Park, although adjacent to Beacon Hill and East Cambridge, has been a self-contained community for 40 years. One of its hallmarks is the icon signs as well known in Boston as the CITGO sign in Kenmore Square . . . “If you lived here you’d be home now!”

Residential new construction in the immediate area is drawing positive attention to the West End and to Charles River Park as depicted in the Boston Globe’s 2 articles May 2007.

If your product or service appeals to or is needed by this demographic group, advertising on CRPBoston will provide you with an entirely new revenue stream.

WHY ADVERTISE ON CRPBOSTON.COM?

• High end, area-focused website
• Targeted marketing to a significant and specific consumer group in a well defined geographical area
• Ads are placed on the DISCOUNTS/REWARDS page which is the page receiving the most visits. (Everyone wants to know what they can get FREE!)
• Top internet positioning on the only website serving Charles River Park
• Customer loyalty – repeat business
• Reasonable cost with high potential return
• Low cost of customer acquisition
• Superior to post card, newsprint or general mailings to this community and costs less than any of the above
• Short term commitment – 6 months
• Your message can be changed as frequently as once every other month
• Proven visitor volume

back to top